people have been talking of the likes/reblog ratio and that is a damn problem but i think it’s even more than that… a good gifset with over 1k notes has roughly prob 700 likes and 300 reblogs and i feel like that’s because people are so damn worried about keeping it to their aesthetic or trying to look cool like. you like something? fucking reblog it. who cares if that celebrity said 1 problematic thing 2 years ago. who cares if that show isn’t popular. who cares if this movie isn’t the one people are blogging about. you like it? go for it, have that fucker on your blog. blog about what makes you happy. either it be memes or old shows/movies or celebrities people don’t care about anymore or trash posts or poetry. blog about what you like, not what people like or want to see. tumblr is the one social media that doesn’t necessarily rely on your appearance to make you popular so why the hell would you bring that into account here